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Product plus : How product + service = competitive advantage

Lovelock, Christopher

Product plus : How product + service = competitive advantage

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Category

Testo

Nature

Monografia

Title

Product plus : How product + service = competitive advantage

Names

[Autore] Lovelock, Christopher

Dewey class

658.812 Gestione e servizi ausiliari. Relazioni coi clienti

BNI subject

Vendite - Organizzazione
Clientela

Description

Product plus : How product + service = competitive advantage / Christopher Lovelock

Physical description

xiv, 382 p. : ill. ; 24 cm.

Standard numbers

ISBN: 0070387982

Date

c1994

Place of publication

New York ...: McGraw-Hill

Village

STATI UNITI

Tongue

INGLESE

Source

Biblioteche SBN Sardegna

ID

IT\ICCU\UBO\0064195

Resources links

http://id.sbn.it/bid/UBO0064195

Tag

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