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Innovation diffusion models of new product acceptance

Innovation diffusion models of new product acceptance
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Category

Testo

Nature

Monografia

Title

Innovation diffusion models of new product acceptance

Names

Mahajan, Vijay
Wind, Yoram

Description

Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind

Physical description

xvi, 318 p. : ill. ; 23 cm.

Standard numbers

ISBN: 0887300766

Date

1986

Place of publication

Cambridge

Village

GRAN BRETAGNA

Tongue

INGLESE

Source

Biblioteche SBN Sardegna

ID

IT\ICCU\UBO\0328764

Resources links

http://id.sbn.it/bid/UBO0328764
Biblioteca del Distretto delle scienze sociali, economiche e giuridiche - sezione Scienze economiche

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