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Marketing management : analysis, planning, implementation, and control

Kotler, Philip

Marketing management : analysis, planning, implementation, and control
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Category

Testo

Nature

Monografia

Title

Marketing management : analysis, planning, implementation, and control

Names

[Autore] Kotler, Philip

Description

Marketing management : analysis, planning, implementation, and control / Philip Kotler

Edition

7. ed

Physical description

XXVI, 756 p. ; 28 cm

Standard numbers

ISBN: 0135634792

Date

c1991

Place of publication

Englewood Cliffs

Village

STATI UNITI

Tongue

INGLESE

Source

Biblioteche SBN Sardegna

ID

IT\ICCU\PUV\0066488

Resources links

http://id.sbn.it/bid/PUV0066488
Biblioteca del Distretto delle scienze sociali, economiche e giuridiche - sezione Scienze economiche

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