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Strategic market planning : problems and analytical approaches

Abell, Derek F.

Strategic market planning : problems and analytical approaches
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Category

Testo

Nature

Monografia

Title

Strategic market planning : problems and analytical approaches

Names

[Autore] Abell, Derek F.
[Autore] Hammond, John S.

Dewey class

658.8 GESTIONE DELLA DISTRIBUZIONE (MARKETING)

BNI subject

Vendite - Organizzazione
Ricerche di mercato
Marketing

Description

Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond

Physical description

XII, 527 p. ; 24 cm.

Standard numbers

ISBN: 013851089X

Date

c1979

Place of publication

Englewood Cliffs, N.J.

Village

STATI UNITI

Tongue

INGLESE

Source

Biblioteche SBN Sardegna

ID

IT\ICCU\MIL\0092120

Resources links

http://id.sbn.it/bid/MIL0092120
Biblioteca del Distretto delle scienze sociali, economiche e giuridiche - sezione Scienze economiche

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