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Simili a: Marketing management : cases and readings
Category: Testo
Services marketing : text, cases & readings
Testo
Services marketing : text, cases & readings

Lovelock, Christopher H.

Sales and marketing management : text and cases
Testo
Sales and marketing management : text and cases

Johnson, Lewis K.

Marketing management : strategy and cases
Testo
Marketing management : strategy and cases

Dalrymple, Douglas J.

Management control systems : cases and readings
Testo
Management control systems : cases and readings

Anthony, Robert N.

The design of cost management systems : text, cases, and readings
Testo
The design of cost management systems : text, cases, and readings

Cooper, Robin

Small business management : operations and profiles
Testo
Small business management : operations and profiles

Tootelian, Dennis H.

Bank management : text and cases
Testo
Bank management : text and cases

Hempel, George H.

Bank marketing : text and cases
Testo
Bank marketing : text and cases

Hodges, Luther H. <Jr.>

Program budgeting and benefit-cost analysis : cases, text, and readings
Testo
Program budgeting and benefit-cost analysis : cases, text, and readings

Hinrichs, Harley H.

Advanced cases in marketing management
Testo
Advanced cases in marketing management

Bursk, Edward C.

Experimental psychology in industry: selected readings
Testo
Experimental psychology in industry: selected readings

Holding, Dennis H.

Cases in marketing management : lo studio del marketing tramite il metodo dei casi
Testo
Cases in marketing management : lo studio del marketing tramite il metodo dei casi

Gandolfo, Alessandro

Constitutional law and american democracy : cases and readings
Testo
Constitutional law and american democracy : cases and readings

Brettschneider, Corey Lang

Marketing communications in tourism and hospitality : concepts, strategies and cases
Testo
Marketing communications in tourism and hospitality : concepts, strategies and cases

McCabe, Scott

Readings in the history of psychology
Testo
Readings in the history of psychology

Dennis, Wayne

An introduction to the Anglo-American legal system : readings and cases
Testo
An introduction to the Anglo-American legal system : readings and cases

Bodenheimer, Edgar

Cases in international marketing
Testo
Cases in international marketing

Gale, Christopher

Readings and issues in cost management
Testo
Readings and issues in cost management

Reeve, James M.

Management accounting : text and cases
Testo
Management accounting : text and cases

Anthony, Robert N.

International marketing : text and cases
Testo
International marketing : text and cases

Leighton, David S. R.

Cases in strategic management and business policy
Testo
Cases in strategic management and business policy

Jauch, Lawrence R.

Introduction to industrial management : text, cases, and problems
Testo
Introduction to industrial management : text, cases, and problems

Folts, Franklin E.

Readings in financial analysis and investment management
Testo
Readings in financial analysis and investment management

Lerner, Eugene M.

Marketing research : text and cases
Testo
Marketing research : text and cases

Boyd, Harper W.

Sales management : decisions, policies, and cases
Testo
Sales management : decisions, policies, and cases

Still, Richard R.

Wholesaling management : text and cases
Testo
Wholesaling management : text and cases

Hill, Richard M.

Quantitative techniques in marketing analysis : text and readings
Testo
Quantitative techniques in marketing analysis : text and readings

Frank, Ronald Edward

Marketing and product management
Testo
Marketing and product management

Medcalf, Gordon

Management, marketing and the competitive process
Testo
Management, marketing and the competitive process
Management, marketing and the competitive process
Testo
Management, marketing and the competitive process
Text and cases in marketing : a scientific approach
Testo
Text and cases in marketing : a scientific approach

Bursk, Edward C.

Marketing and product management
Testo
Marketing and product management

Medcalf, Gordon

The development of the LAMP (Library Automation and Management Program) software for use in developing countries and its marketing in Pakistan
Testo
The development of the LAMP (Library Automation and Management Program) software for use in developing countries and its marketing in Pakistan
The development of the LAMP (Library Automation and Management Program) software for use in developing countries and its marketing in Pakistan
Testo
The development of the LAMP (Library Automation and Management Program) software for use in developing countries and its marketing in Pakistan
Marketing management : analysis, planning, implementation, and control
Testo
Marketing management : analysis, planning, implementation, and control

Kotler, Philip

Cases and statutes on constitutional and administrative law /H. W. Clarke
Testo
Cases and statutes on constitutional and administrative law /H. W. Clarke

Clarke, H. W.

Conflict and cooperation : cases in labor-management behavior
Testo
Conflict and cooperation : cases in labor-management behavior

Brandt, Floyd S.

Management of financial institutions : notes and cases
Testo
Management of financial institutions : notes and cases

Robichek, Alexander A.

New approaches to innovation and business management : a collection of readings /a cura di Franco Miglioli, Giuliana Garzone
Testo
New approaches to innovation and business management : a collection of readings /a cura di Franco Miglioli, Giuliana Garzone

Miglioli, Franco

Readings in social psychology : contemporary perspectives
Testo
Readings in social psychology : contemporary perspectives

Krebs, Dennis

Marketing e product management
Testo
Marketing e product management

Medcalf, Gordon

Collision cases, judgments and diagrams
Testo
Collision cases, judgments and diagrams

HOLDERT, H. M. C.

Advanced project management : a structured approach
Testo
Advanced project management : a structured approach

Harrison, Frederic

Data mining cookbook : modeling data for marketing, risk, and customer relationship management
Testo
Data mining cookbook : modeling data for marketing, risk, and customer relationship management

Rud, Olivia Parr

Market-driven management : strategic and operational marketing
Testo
Market-driven management : strategic and operational marketing

Lambin, Jean Jacques

The Gower handbook of management
Testo
The Gower handbook of management
Readings in physiological psychology : learning and memory
Testo
Readings in physiological psychology : learning and memory

Zeigler, H. Philip

Systems analysis for effective planning : principles and cases
Testo
Systems analysis for effective planning : principles and cases

Rudwick, Bernard H.

Bank strategic management and marketing
Testo
Bank strategic management and marketing

Channon, Derek F.

Primary aplastic anemia : a discussion and report of two cases
Testo
Primary aplastic anemia : a discussion and report of two cases

Carey, James B.

Supplementary readings in engineering design
Testo
Supplementary readings in engineering design

Geiger, Gordon H.

Encephalitis and encephalomyelitis in measles : a pathologic report of six cases
Testo
Encephalitis and encephalomyelitis in measles : a pathologic report of six cases

Ferraro, Armando

Readings in verbal learning : contemporary theory and research
Testo
Readings in verbal learning : contemporary theory and research
Primary aplastic anemia : a discussion and report of two cases
Testo
Primary aplastic anemia : a discussion and report of two cases

Carey, James B.

Contemporary cases in marketing
Testo
Contemporary cases in marketing
The scientific enterprise in antiquity and the middle ages : readings from Isis
Testo
The scientific enterprise in antiquity and the middle ages : readings from Isis
Readings in economics and politics
Testo
Readings in economics and politics
Readings in reference group theory and research
Testo
Readings in reference group theory and research
Management e marketing dei servizi : un approccio al management dei rapporti con la clientela
Testo
Management e marketing dei servizi : un approccio al management dei rapporti con la clientela

Grönroos, Christian

Market-driven management and corporate growth
Testo
Market-driven management and corporate growth
Civil liberties : cases and materials
Testo
Civil liberties : cases and materials

Bailey, S. H. [Stephen Henry]

Survey design and analysis : principles, cases, and procedures
Testo
Survey design and analysis : principles, cases, and procedures

Hyman, Herbert H. <1918-1985>

Psychological theory : contemporary readings
Testo
Psychological theory : contemporary readings
Export credit : the effective and profitable management of export credit and finance
Testo
Export credit : the effective and profitable management of export credit and finance

Edwards, H.

Theory of markets and marketing
Testo
Theory of markets and marketing

Bakken, Henry H.

Electricity meters : their construction and management
Testo
Electricity meters : their construction and management

Gerhardi, C. H. W.

Probability, confirmation and simplicity : readings in the philosophy of inductive logic
Testo
Probability, confirmation and simplicity : readings in the philosophy of inductive logic
Project management
Testo
Project management

Lock, Dennis

Civil liberties : cases and materials
Testo
Civil liberties : cases and materials

Bailey, S. H. [Stephen Henry]

Ecotourism and sustainable tourism : management, opportunities and challenges
Testo
Ecotourism and sustainable tourism : management, opportunities and challenges
American government : readings and documents
Testo
American government : readings and documents
Sardinia 2003 : Ninth International waste management and lanfill symposium. Abstracts
Testo
Sardinia 2003 : Ninth International waste management and lanfill symposium. Abstracts

International waste management and landfill symposium <9. ; 2003

3: Management and economics
Testo
3: Management and economics

Freemantle, M. H.

Global marketing management
Testo
Global marketing management

Kotabe, Masaaki

Readings in management decision
Testo
Readings in management decision

Amey, Lloyd R.

Extractive metallurgy : principles and application
Testo
Extractive metallurgy : principles and application

Dennis, William Herbert

Project management
Testo
Project management

Lock, Dennis

Eurocurrencies and the international monetary system
Testo
Eurocurrencies and the international monetary system
Management : readings toward a general theory
Testo
Management : readings toward a general theory
Cases in operations management
Testo
Cases in operations management
The essentials of project management
Testo
The essentials of project management

Lock, Dennis

Conflict of interest in universal banking: Bank lending, stock underwriting, and fund management
Testo
Conflict of interest in universal banking: Bank lending, stock underwriting, and fund management

Ber, H.

Conflict of interest in universal banking: Bank lending, stock underwriting, and fund management
Testo
Conflict of interest in universal banking: Bank lending, stock underwriting, and fund management

Ber, H.

Marketing
Testo
Marketing

Peter, J. Paul

Readings in business cycles and national income
Testo
Readings in business cycles and national income
Cases in management
Testo
Cases in management

Cruickshank, Henry M.

Sardinia 2001 : eighth international waste management and landfill symposium
Testo
Sardinia 2001 : eighth international waste management and landfill symposium

International waste management and landfill symposium <8. ; 2001

Public lands and private rights : the failure of scientific management
Testo
Public lands and private rights : the failure of scientific management

Nelson, Robert H.

Urban flood protection benefits : a project appraisal guide
Testo
Urban flood protection benefits : a project appraisal guide

Parker, Dennis

Le "marketing management" : Un nouveau marketing americain
Testo
Le "marketing management" : Un nouveau marketing americain

Chalmel, A.

Personnel management : principles and practice
Testo
Personnel management : principles and practice

Northcott, Clarence H.

Management science in marketing
Testo
Management science in marketing

Montgomery, David B.

Pathological changes in the brain in cases of experimental phosphorous intoxication
Testo
Pathological changes in the brain in cases of experimental phosphorous intoxication

Ferraro, Armando

Conceptual readings in the marketing economy
Testo
Conceptual readings in the marketing economy

Narver, John C

Readings in marketing
Testo
Readings in marketing

Dirksen, Charles J.

Analysis for production and operations management
Testo
Analysis for production and operations management

Bowman, Edward H.

Parliament and the Executive : an analysis with readings
Testo
Parliament and the Executive : an analysis with readings
Health and the community : readings in the philosophy and sciences of public health
Testo
Health and the community : readings in the philosophy and sciences of public health

Katz, Alfred Hyman

Purchasing and supply management
Testo
Purchasing and supply management

Baily, Peter J. H.

Coastal aquifer management : monitoring, modeling, and case studies
Testo
Coastal aquifer management : monitoring, modeling, and case studies

Cheng, Alexander H.-D.

Sardinia 99 : seventh International waste management and landfill symposium
Testo
Sardinia 99 : seventh International waste management and landfill symposium

International waste management and landfill symposium <7. ; 1999

Mastering data mining : the art and science of customer relationship management
Testo
Mastering data mining : the art and science of customer relationship management

Berry, Michael J. A.

Innovations in bank management : selected readings
Testo
Innovations in bank management : selected readings
Readings in management
Testo
Readings in management

Richards, Max D.

Marketing management
Testo
Marketing management
Marketing totale : le evoluzioni del marketing d'impresa nello scenario multi m e nell'e-management
Testo
Marketing totale : le evoluzioni del marketing d'impresa nello scenario multi m e nell'e-management

Marino, Alberto <1944- >

Labour management bargaining in 1994
Testo
Labour management bargaining in 1994

Cimini, Michael H.

Labour management bargaining in 1994
Testo
Labour management bargaining in 1994

Cimini, Michael H.

Contract : cases and materials
Testo
Contract : cases and materials

Beale, Hugh

Marketing management
Testo
Marketing management

Kotler, Philip

Contemporary philosophic problems : selected readings
Testo
Contemporary philosophic problems : selected readings
Quantitative equity portfolio management : modern techniques and applications
Testo
Quantitative equity portfolio management : modern techniques and applications

Qian, Edward E.

Business finance : theory and management
Testo
Business finance : theory and management

Archer, Stephen H.

Marketing in ... tasca : il marketing management, la pianificazione strategica, la concorrenza, le ricerche di marketing, il comportamento d'acquisto, il marketing-mix
Testo
Marketing in ... tasca : il marketing management, la pianificazione strategica, la concorrenza, le ricerche di marketing, il comportamento d'acquisto, il marketing-mix
Readings in physiological psychology : motivation
Testo
Readings in physiological psychology : motivation
Oral cancer : the dentist's role in diagnosis, management, rehabilitation, and prevention
Testo
Oral cancer : the dentist's role in diagnosis, management, rehabilitation, and prevention

Ord, Robert A.

Compendio di marketing : il processo di marketing management
Testo
Compendio di marketing : il processo di marketing management
Marketing management
Testo
Marketing management
Marketing management
Testo
Marketing management
Readings in the applied economics of Africa
Testo
Readings in the applied economics of Africa
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